3rd SYMBIONT Day in Munich: New perspectives and an open exchange about the future of EMS

What do our customers really need? And how do we develop offers based on these needs that are convincing in the long term?

These questions were the focus of the 3rd SYMBIONT Day on 10 October 2026 at Andaz Munich Schwabinger Tor. Together with our studio partners, we talked about how electrical muscle stimulation (EMS) offerings can be developed further, the new possibilities that are opening up and what studios can do today for their future. There were many suggestions and exciting discussions and plenty of opportunity for personal conversations.

The needs of customers as a starting point

The customer is the focus. Something that sounds obvious at first is actually crucial for the further development of successful studio concepts. After all, it is not the technology or the duration of training that sets the direction, but the goals, wishes and life situations of people.

The fitness and health market is fundamentally growing. And EMS, as a scientifically sound training method, offers a solid basis for addressing customers with very different demands and needs. The decisive factor now is the offers that studios develop from it.

Elora Born and Christian Niederfeilner from SUPERNOVA Fitness provided a concrete insight into what such offers can look like in practice with their keynote presentation “From Training to System”.

They showed why it is worthwhile to think beyond the individual training session: How do customers experience the support they receive? Do they understand the benefits of the training for their personal goals? And how can they be supported in the long term?

It became clear what makes a successful studio concept: In addition to convincing training and professional expertise, clear positioning, well-coordinated processes and personal support that is oriented towards the needs and goals of the customers are also critical.

Hybrid training expands the possibilities

If you focus consistently on the needs and wishes of your customers, you will quickly be confronted with the question of more flexibility. Because not everyone can or wants to train regularly in the studio at fixed times. And sometimes life circumstances change, although an interest in EMS remains.

This is exactly where SYMBIONT Hybrid comes in: Training in the studio is supplemented by supervised EMS applications at home or on the go. This allows studios to address new target groups, accompany existing customers for longer and develop additional business models.

The studio remains the central point of contact. Personal support and professional expertise continue to be important components of the offer. However, the freedom of customers to choose when and where they want to train is increased considerably.

The way in which hybrid can be integrated meaningfully into everyday studio life and the possibilities that arise from it offered plenty to talk about.

Communicating the benefits of EMS better

But even the right offer first needs to reach its customers. And to achieve this, it is important to convey the benefits of EMS clearly.

If you want to get people excited about EMS, you should not simply talk about training methods or technology. Rather, the decisive factor is the contribution that the training can make to their personal goals and needs.

This opens up new possibilities for positioning: Who do I want to address? What requirements can my studio meet? And which additional services fit my offer?

This is exactly where the SYMBIONT Competence Centre comes in: It shows studios how they can use their existing strengths and expertise and expand their range of services gradually.

At the same time, SYMBIONT is also developing support for its studio partners – especially in strategic positioning, addressing new target groups and marketing their offerings.

Time for questions and personal conversations

The extent to which the approaches can look different in practice was highlighted in the personal discussions. Studio operators contributed their experiences, asked questions and discussed possibilities for their everyday studio life together with experts.

It was not about finding the same solution for everyone. Rather, the day offered an opportunity to get to know different perspectives, learn from each other and develop one’s own ideas.

The discussions also continued away from the official programme. At the joint dinner, there was time to deepen contacts and end the day in a relaxed atmosphere.

Many suggestions for the next steps

The 3rd SYMBIONT Day showed how many possibilities there are for developing professional EMS offers further. Not every studio has to go the same way. It is crucial to know one’s own strengths, take the needs and requirements of customers seriously and remain open to new approaches.

SYMBIONT wants to accompany its partners on this path – with technology, know-how, practical solutions and regular exchange within the EMS community.

Lastly, we would like to thank all of the participants, speakers and partners for their openness, the interesting discussions and an all-round successful day in Munich. And to all of those who could not be there this time: We look forward to welcoming you personally at the next SYMBIONT Day!